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Bearden, William O.

Handbook of marketing Scales multi-Item measure for marketing and consumer behavior research William O. Bearden, Richard G. Netemeyer - 2a - 535 p. 29 cm. - Association for consumer research series .

Incluye: Bibliografía referencial e indice

ISBN: 076191000X

Subjects--Topical Terms:
Mercado, investigación de
Consimidor - beneficio - investigación

Dewey Class. No.: 658.83 / BEA 1999