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Zeithaml, Valerie A

Services marketing Integrating customer focus across the firm Valerie A. Zeithaml, Mary Jo Bitner - xxviii, 620 p. il. 26 cm. - McGraw-Hill series in marketing .

Incluye: Bibliografía e indice

ISBN: 0072312211

Subjects--Topical Terms:
Servicios industriales - mercadotecnia
Informacion y reclamaciones - mercadotecnia

Dewey Class. No.: 658.8 / ZEI 2000